Facebook Is Reducing Your Organic Reach---How This Affects You
- Event, Hall, Vendor
Have you heard? Facebook is reducing your organic reach to about 10% of your following. This initiative is also being shifted towards Instagram (currently at about 30%). What does this mean for you as an event planner or an event vendor (such as a photographer, make-up artist, caterer, decorator, DJ, MC and the likes) who owns a Facebook and/or Instagram page and you are pushing your business through these channels? Well it’s not really the end of the world. If you have 1,000 friends on Facebook for example, 100 people still get to see your posts for certain. Maybe 2 of them may be interested in hiring you for a job. Not bad, considering it’s a free social channel.
At some point though, as a serious business person, you have to consider effective advertising channels to grow your business even further. Unless you are St. Louis sugar or ‘garri’, every business needs to pay for advertisement to grow bigger. The most business-savvy people look out for ways to spread the word about their business to a lot of people at the least cost, hopefully with a large percentage of this audience being able to pay to use the product or service within a short time of being exposed to what the business offers. Best/widest market reach at the least marketing cost; that sweet spot of intersection, halla!! A mix of cost-effective targeted market audience solutions is what a good business person needs.
The featured sections on the RentYourHall.com homepage is just perfect for you! RentYourHall.com at its core element is a platform created to enable users list, find and book an event venue for an upcoming event. Based on this fact, a large percentage of our site visitors actually are looking to host an event soon; in fact, our data analysis shows that over 65% of our site visitors are looking to host an event within the next 3 – 6 months. A lot of these visitors are still undecided on event planners and vendors to work with for the upcoming event. The featured sections on the homepage for event planners and vendors provide a prime opportunity to be in their faces at the point where they are trying to make a decision. Targeted market audience doesn’t get better than this.
Let’s not get into the long stories about it. Don’t be the old school guy banging your head on the wall on how to get more customers. Cheap targeted advertising is available on the RentYourHall.com homepage. Don’t sweat it anymore, just get in touch. We will hook it up real quick!